Branding and Positioning

A branding and positioning analysis for your business is all about figuring out how you would like your customers to view you, and how you do not want to be perceived. 

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Getting your branding right can make or break a business. It defines the company, creates an identity which potential customers can relate to, follow, like and ultimately come back to for its service or products. 

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Branding is also very important internally. It gives a business and it’s employees an identity, a tribe to be proud of and something they will strive to work for.

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A Positioning analysis is a process of analyzing how a business’s current brand identity is perceived by consumers and the general marketplace. 

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Small businesses in particular need to understand the marketplace which they are in and identify opportunities for success. Developing a solid brand for your business and developing a brand strategy can help you to carve out your niche and focus your marketing efforts.

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Is your brand edgy, friendly or conservative? 

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What colour schemes do you want your logo and website to focus on, and what do they say about your business?

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Maybe you have always seen your business in a certain colour palette, and with a certain image, but what does your competition look like?

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​We will analyse your competitors and find out areas in which you can improve your business and stand out in your industry in more ways than the colours you choose. 

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Do you need to rebrand? Sometimes a fresh look is as good as a spring clean for a business with their brand and logo developed some time ago. We can help develop a sharp new look for your business including logo design.

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Get in touch to find out how our logo respray, dent and scratch repair can go a long way to bringing in new business for you, whilst strengthening your business foundations.